National Galleries of Scotland Impressionist Gardens

Billed as the most important exhibition ever staged in Scotland, Impressionist Gardens brought together works by the leading artists of the Impressionist movement including Renoir and Monet, with the binding theme of gardens and plants.

The exhibition itself was hosted in the RSA building at the foot of the Mound on Princes Street, but there was also a tour and associated exhibition staged at the Royal Botanical Garden in Inverleith where visitors could see the plants featured in a selection of the painted works.

Zero produced all of the marketing material for this exhibition, from small printed items like leaflets, invites and cards, through posters and hanging banners (especially those hung between the pillars of the RSA building) and large plant marker exhibition boards at the Botanical Gardens to a full advertising campaign both in the press and in large format on bus sided and taxis.

Project Scope:

  • BRAND
  • PRINTED MATERIAL INC. INVITES, LEAFLETS, POSTERS
  • LARGE FORMAT ADVERTISING INC. BUS SIDES, BANNERS, TAXI SIDES
  • PRESS ADVERTISING
  • AIRPORT ADVERTISING
  • EDUCATIONAL PROGRAMMES
  • Impressionist Gardens

    Impressionist Gardens

  • Impressionist Gardens

    Impressionist Gardens

  • Impressionist Gardens

    Impressionist Gardens

  • Impressionist Gardens

    Impressionist Gardens

  • Impressionist Gardens

    Impressionist Gardens