Showcase

Glenmorangie Education Programme

The Problem

How to get across your love of your product and instil it in your staff from all over the world.

The Solution

Create an education programme to help them understand how unique the product they are working with is.
This education programme comprised of a education presentation shown over a 4 day period, introducing the distilling process, the uniqueness of Glenmorangie as a Highland Distillery, the history of the distillery and its establishment in Scottish history and the individual company brands and their tasting notes.
As well as a comprehensive tour of the distillery itself, and lectures by various members of the distillery team, each “student” was also given a log book in which to take notes, and awarded a certificate at the end of this week-long programme. Each “student” is also kept up-to-date with the happenings of other staff world-wide, using a website created especially to do this job, whiskyconnections.com.

The Result

A much stronger bond with staff from all regions of the world, developing the Glenmorangie family.

Project Scope: