Zero were asked to look after the brand redesign and re-positioning for an independent brewery based in the Yorkshire Dales. Dent Brewery brews six signature beers, for sale in pubs across the North of England, all of which have interesting names and a varied brand history.
With products like Rambrau, Kamakazi and Tow’d Tup, Dent have built up a strong local following which has even lead to their Kamakazi beer being available on-tap in the House of Commons.
Where Dent needed assistance was in both developing a strong professional core brand, and then pulling all of their branded products together under this umbrella to strengthen their footing in the North of England.
Our starting point in this project was the surrounding countryside. Or should I say the creatures that graze in the countryside.
Dent has always had a quirky approach to its branding, so we picked up on a particular theme and looked at developing it throughout the project. Sheep. Or should I say, Swaledale Sheep.
This breed is particularly popular across the Yorkshire Dales, and by theming the products in this way we could tie in elements of their old branding with that of their new in a unique way. One thing we did not want to loose sight of was the brewery’s quirky approach, so by combining both style and a tongue-in cheek humour to the brands we have maintained their fiercely independent artisan core, which should give Dent a professional base from which to develop a stronger market presence.