Bank of Scotland Premierleague Brand

Although the Bank of Scotland had sponsored the Scottish Premierleague for a number of years, they had never been really associated with it in the public’s eye. To turn this around we were asked to look at developing a new badge which would incorporate BoS colours and the BoS brand typeface, but which would also be “very football”.

This brand was featured on pitch side advertising hoardings, football players’ shirts, TV sports coverage, advertising and promotional material.

Project Scope:

  • BRAND
  • ADVERTISING
  • LAUNCH MATERIAL
  • MARKETING & PROMOTION
  • Bank of Scotland Premierleague Main Brand

    Bank of Scotland Premierleague Main Brand

  • Bank of Scotland Premierleague Sub-brands

    Premierleague Sub-brands

  • Pitch-side Branding

    Pitch-side Branding